Elevatid just launched Apparatus -
a 3d animation and interactive media boutique, created and managed by the award winning digital effects artist, Kris Rivel. Kris’s background and experience in the 3D animation industry goes back nearly ten years and includes work for clients such as: Nokia, Pepsi, Adidas, Visa, Disney, Frito-Lay, GE, Pizza Hut, Dodge and […]
Elevatid just launched Adept Packaging. It is an interesting story about how we were awarded the contract. As the president of Elevatid, I am always looking to add new services and/or improve on our business model. I attended classes at Wharton School of Business - University of Pennsylvania. I sat down next to the president […]
Finally, business owners and organizations in Delaware are beginning to realize that their websites suck. The internet is the preferred source for gathering information to make decisions about a product or service. If a website is old, let’s say more than five years, it is probably hurting their chances of converting visitors into customers. To […]
Today is the memorial of the biggest icon in my lifetime - Michael Jackson. Off the Wall, Thriller and Bad, and their accompanying videos, is proclaimed “the biggest-selling artist of all time,” “the single most awarded entertainer the world has ever known,” “the most popular artist in the history of show business,” and, not […]
The company already has a website. Typically, younger management see the stall coming. The web is changing at a rapid rate and their website is antiquated. The misstep usually occurs when the top decision maker is a late adopter to technology. Management can be forgiven for not seeing it coming. They are busy with servicing […]
The buzz around Twitter has Corporate America paying attention. Smart marketers are already taking advantage of this red hot trend. Note to my fellow small business owners: We’ve passed the tipping point and you must begin implementing Twitter into your marketing strategies to stay competitive.
Twitter as a Marketing Tool
Social networking is now the crowned […]
Today Barry Maddoff plead guilty to all 11 criminal counts in one of Wall Street’s biggest rip-offs ever. In 2009 and beyond, who can we trust? Our government has failed us (Illinois Governor Rod Blagojevich). Our banks have failed us (Bonus Scandals). Our spiritual leaders have failed us (Ted Haggard). Even our sports heroes can’t […]
Social Media for the Small Business
I recently attended a workshop at the Delaware Small Business Development Center. I spoke with several frustrated small business owners who desperately want to learn how to drive traffic to their websites. Entrepreneurs are beginning to find out that having a website for their business is not a guarantee for […]
When will the economy bounce back? As a small business owner, you don’t have the luxury to wait and see. To succeed in this technology-driven, fast-paced world, your web presence must be engineered for online success. The secret of a successful website is to design and create for customer engagement that motivates users to make decisions […]
Early adopters have already implemented “Social Media” as a tool to gain customer attention. Many businesses are still trying to figure out what all this social stuff’s all about. The impact of new media channels - blogs, social networks, and social media — is undeniable at this point. If you do not join in […]
