Successful Websites in Delaware - Usability Series
September 19th, 2008 | Published in Web Design
Your competitor’s website is just one click away. Keep visitors by meeting their needs with a successful user experience.
By delivering a great customer experience, you will have a competitive advantage over the competition who neglects to do so. Many sites are poorly executed in user-centered design. They have poor navigation, don’t work properly, unorganized and ultimately drive away customers.
Step One: Improve The User Experience
User-centered design (UCD) is the process of systematically designing for the needs and interests of the end-user at each stage of development. In cooperation with the organization’s business objectives, carefully balance the needs of the user with the needs of your company.
User-Centric Approach
Clearly define the user’s tasks and goals, then use the findings to drive development and design.
- what are your organization’s primary business objectives
- who will be the users of the site (develop personas)
- what are the tasks and goals they seek to accomplish
- how will they accomplish those tasks
- what information do your users need
- what is their experience level
- what are their attitudes
- how do they feel about your site and brand
Nothing is more critical than a successful user experience. Hence it is important to devise a design process that is in-depth, and user-focused. Identifying the organization’s direction and understanding the different users and their needs will help build a solid foundation for your website.
Need information on how to increase your web traffic? Contact us at Elevatid.
